Product Specialists: Our dedicated team of product specialists will ensure the staff at our stockists will be properly trained and educated in Unilever’s products so that they are able to provide optimal customer service. Advertising and pop ups: 82% of purchasing decisions are made while in store, and 62% of shoppers make an impulse buy while shopping. As such, in-store advertising will assist with conversion sales from foot traffic.
We will have a range of influencers, key opinion leaders and experts to advertise your products to their followers on their own social media channels. The amount of Australian viewership for Korean Drama has exponentially grown in recent years, and given that Yeon-seo Oh (Unilever’s current brand ambassador) has starred in high profile Korean dramas, we propose Yeonseo Oh posting through her social channels the launch of Unilever in Australia as well.
BHI will also use it’s dedicated team of marketing specialists to promote Unilever products through all social media channels (Facebook, Instagram, beauty blogs, YouTube), and are willing to manage Unilever’s official Australian website, Facebook and Instagram page if required.
Trade shows, exhibitions and events offer great opportunities to show case and meet prospective customers to build brand awareness. There are always major events and exhibitions on in Australia and BHI propose promoting Unilever products at the below events, with each event attracting thousands of beauty lovers, experts and stockists:
• Alibaba Exhibition which attracts a large Daigo market
• Beauty Expo Australia – Hair & Beauty Trade Show
• Cosmetics Trade Show Australia
• Brisbane Hair and Beauty Expo
• Sydney Beauty Expo
• Naturally Good Expo (Australia’s #1 trade show for everything healthy)
• Melbourne Beauty Expo.
We closely working with film Chinese celebrities and movie stars to promote your brands and Chinese social media such as WeChat and little red book. Also we also invite them to Australia to attend events as well.
Our marketing team will also publish articles, blogs and other forms of advertising on a daily basis, to over 30 Wechat and Weibo official/public accounts. Each of these accounts has more than 1 million followers and as such It’s skin will have extensive exposure within the Daigo community.